Your qualitative research platform

Echo is a unique digital platform which lets you continually track customer experience and communicate with a closed group of customers in a social network environment.

Empower your clients to track their customers
experience, motivation and needs

Brand tests

Get information about clients’ brand perception and positioning.

Customer satisfaction & journey

Find out how to get higher customer satisfaction step by step.

Decision and concept test

Let customers test clients and ideas decision before taking them.

Easy & Powerful

Easy to setup and maintain

Use a wizard to easily setup your project in just couple steps.

Modern, attractive interface

Your clients will love the visual Echo Analysis Dashboard.

Engaging & intuitive experience

Echo encourages users to activity through gamification and putting new and important content first.

Inside Echo Features

The moderator kicks-off discussions.
Users comment on posts. These comments can further be tagged (see Reporting for more).
The moderator and users can further in a structured way.
Pre-defined Touchpoints
Emotions & Classic Five-star Rating
Completing a task rewards users with points.
Users highlight what they like/dislike in images.

Moderated Discussions

Useful for both short-term discussions about current topics (new service, elections) and long-term mapping of customer experience.


Respondents can spontaneously write about their experience with you or your competitors. These can be both public or visible to moderators only.

Tasks & Gamification

Motivate users to vote in polls or highlight areas of un/interest in images by rewarding them with medals and points.

All of the above are extremely flexible and easy to adapt for almost any kind of project.

Reporting in Real Time

See exactly what you need to see – from the big picture to the smallest detail.

Global view

Overall view of customer satisfaction, its details and a trend chart. It also includes the results of respondents' tasks and emotional diagram.


Filter the global view for a specific period of time, specific touchpoints, brands or demographic details such as age of respondents.

Tagged entries

Moderators can tag the most interesting diary entries and discussion comments so that they can quickly see the most relevant opinions.

Variable Design

Fully customizable experience according to your needs and requirements.

Quick Pop-up Research

For quick tests of concepts, visuals, ads, etc.

Dynamic Ad-hoc Research

Covering campaigns or events such as Christmas shopping, summer holidays or a promotion of a new service.

Long-term / Tracking Research

Review long-term customer experience with your service, product, brand or company.


Pick a plan which fits your needs.

Prices are per project/week.

Free Premium Full Service
Features 0 349 / week Contact for Pricing
Respondents limit 15 80 Unlimited
Unlimited moderated discussions
Tasks within moderated discussions Polls Polls & Image highlighting Polls & Image highlighting
Unlimited respondents diaries
Profile questionnaire
Private messaging
Data export
Analysis page Basic Advanced Advanced
Discussions scheduling and targetting
Diaries and comments tagging
NMS support
Project setup
Contact us

About us

Starting 1999 we aim to help our clients – the largest players on the market – to improve their customer service, to offer better services in general and attract new customers, all thanks to the marketing research we provide.

Alongside our headquarters in Prague we run a branch in Slovakia and Hungary. Furthermore, for some of our clients we've also conducted research in Poland, Hungary and Romania.

We are a member of the SIMAR organization (Association of Agencies for Market Research and Public Opinion) and ESOMAR (World Organization for Research of Public Opinion and Marketing Research).

Visit for more information about us.

These companies trust Echo by NMS to research what their customers like.

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